I’m Israel Ruiz.
I build conceptual tools, write essays, and create interactive experiences that help people think, reflect, and imagine more freely.
My work often takes the shape of systems, games, zines, and frameworks, but the underlying focus is always the same: how perception shapes reality, and how we might engage with that more intentionally.
I think of it as making toys for the mind, structured enough to guide, open enough to explore.
This website is my home on the internet. I create through multiple mediums so it is important for me to be able to have freedom of expression with how my creations are hosted, discovered, and displayed. It hosts projects, long-form thinking on my blog, and platforms that host my videos, games, and everything else that I create.
Have questions, ideas, or just want to say hi?
Visit the Support Page to explore ways to contribute, subscribe, or check out my platforms and shops.