I’m Israel Ruiz.
I build conceptual tools, write essays, and create interactive experiences that help people think, reflect, and imagine more freely.
My work often takes the shape of systems, games, zines, and frameworks — but the underlying focus is always the same: how perception shapes reality, and how we might engage with that more intentionally.
I think of it as making toys for the mind — structured enough to guide, open enough to explore.
This site is a home for long-form thinking. Here you’ll find:
Most of what I share here began as a question — something I wanted to understand more deeply by shaping it into form.
I work across multiple creative identities:
Each platform explores a different facet of the same inquiry: how meaning is made — and remade — through play, language, and design.
Have questions, ideas, or just want to say hi?
Visit the Support Page to explore ways to contribute, subscribe, or check out my platforms and shops.