About

I’m Israel Ruiz.
I build conceptual tools, write essays, and create interactive experiences that help people think, reflect, and imagine more freely.

My work often takes the shape of systems, games, zines, and frameworks — but the underlying focus is always the same: how perception shapes reality, and how we might engage with that more intentionally.

I think of it as making toys for the mind — structured enough to guide, open enough to explore.


Projects and Practice

This site is a home for long-form thinking. Here you’ll find:

Most of what I share here began as a question — something I wanted to understand more deeply by shaping it into form.


Across Mediums

I work across multiple creative identities:

Each platform explores a different facet of the same inquiry: how meaning is made — and remade — through play, language, and design.


💌 Contact & Support

Have questions, ideas, or just want to say hi?
Visit the Support Page to explore ways to contribute, subscribe, or check out my platforms and shops.